Air-Purifying Flooring

Speedwell Design Center
May 29 2018

Welcome to truly smart hardwood flooring, the key to a renewed vision for a healthier living space.

Introducing Pure Genius® by Lauzon®. Lauzon’s latest exclusive innovation improves the indoor air quality of your home without compromising the quality and appearance of your hardwood flooring.

It’s Like Having 3 Trees in Your Home*

Did You Know?

Contaminants are everywhere. We live increasingly air-tight environments that contain sources of indoor air pollution. Building materials, furnishing or common household products can continuously emit toxic contaminants, the most common of which being formaldehyde. Poor indoor air quality can lead to a host of ailments, including allergies and asthma.

Floors with Pure Genius® continually break down airborne toxins, resulting in a constant supply of clean, pure air.

How Does It Work?

Pure Genius® is a light-activated, air-purifying agent made of titanium dioxide integrated into Lauzon’s Titanium floor finish. Activated by natural and artificial light, it breaks down toxic contaminants on contact (formaldehyde and other pollutants present throughout the home) and transforms them into harmless molecules. Its constant and consistent action is so effective over time, it makes indoor air up to 85% cleaner.

Pure Genius® works constantly, without any loss of performance over time. Like a tree, Pure Genius® breaks down molecules, converting them into harmless water and carbon dioxide. It’s pure genius!

What if Your Floor Made Air Purer?

Pure Genius® is an intelligent solution for improving air quality in the home by:

  • Helping to reduce the symptoms of respiratory problems, including asthma.
  • Helping to reduce potential carcinogens.
  • Helping to decompose bacteria, viruses and molds.
  • Minimizes lingering household odors such as cigarette smoke, pet urine and other sources.
  • Allows for easy cleaning. Pure Genius® permits recommended hardwood floor cleaners to better disperse, thus leaving a cleaner floor.

Ask your Speedwell Design Center consultant for details. Our Morristown, NJ showroom offers a comprehensive display with many design options and recommendations. 

*Pure Genius® equivalent purifying effect is based on Canadian average home size. Office of Energy Efficiency; American average home size. Census’s 22197-I standard.

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